Bep Viet
Food & Beverage
Scope of work
Content Direction
Content Calendar
Post Social
Content SEO
Year
April - Jyly 2021
Info
The story
Bep Viet Company is a manufacturer of food condiments used in cooking.
One of the advantages of Bep Viet is that the products are manufactured from the most modern production lines from the Federal Republic of Germany, Switzerland, and Japan and are in the affordable segment. Thereby, helping Vietnamese people enjoy delicious and nutritious spices at reasonable prices.
The beginning
My team have conducted market research about customer behavior to build a brand development strategy. We decided to take the key message as: "Vi ngon gan ket gia dinh" to develop content direction because we realize that: family is the source of tasty meals and good taste is what connects people together. This is also the target audience that the brand wants to reach.
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